Challenging the “impossible”
that everyone thought was a dream...
It has been sixteen years
since the appearance of the shape-retaining shirt.
During the years,
we have continued to make improvements
and have sold over a 100 million shape-retaining shirts.
With these solid technology and achievements,
we took on the challenge of creating a Grade 4 W&W
in pure cotton,
which was believed to be impossible
(conventional shape-retaining shirts are Grade 3.2).
In the summer of 2006,
we launched a project called the Apollo Program
and have carried on with development.
As a result,
we finally achieved the long-planned
W&W Grade 4 that is crease-free after a wash,
and the new generation no-iron shirt Apollocot
that is on a different level to the rest was born.

W&W Grade 4 dress shirts are available in Yofuku-no-Aoyama physical / online stores.